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What's included

Phase 3: Execution

  • Tried and tested email templates

  • Lead generator templates

  • Social media calendar template

  • Social media best practices

  • One-on-one training with social media lead

Phase 2: Positioning

  • Core soundbite development

  • Visual direction and mood boards

  • Website copy wireframing

  • Lead generator ideations

  • Sales funnel planning

  • Social media planning

Phase 1: Foundation

  • Full brand and marketing audit

  • Persona identification

  • Brandscripting (storybrand certified)

  • Analytical competitor Review

  • Competitor visual and copy comparison

What's included
  • Day to day team management

  • Strategy development and execution

  • Analytics and reporting

  • Marketing automation 

What's included
  • Free 30 min session to discuss needs

  • Working sessions over zoom 

  • Session recording for your records

  • Day to day team management

  • Strategy development and execution

  • Analytics and reporting

  • Marketing automation 

Clarify your brand message

so that users, investors and your mothers understand what the heck you do 

Hands-on branding and marketing consulting for founders, startups and incubators. 

Hey Founder, you've gotten this far! Don't let branding and marketing be the reason why your business doesn't take off.

A confusing brand message is slowing down your growth and leading potential investors and customers to:

  • Visit your website and quickly give up 

  • Purchase from your competitors

  • Lose trust in your brand

What you do sounds complicated

but it doesn't have to be.

If you're a startup founder OR an incubator looking to support your founders - The Brand Clarity Program, Power Hours, Copywriting services or CMO support are designed to help you untangle the mess and be understood by your audience.

You work way too hard to settle for branding

that leaves people unconvinced. 

Let's get to work!

Kareem from Tryps saw a 70% increase in web traffic and 2,000 new Instagram followers within 4 months

"It felt like we were living under a big marketing cloud. Liane lifted the fog for us. The Brand Clarity Program forced us to clarify how we talk about our product. We saw a 70% increase in web traffic four months after implementing these changes. It was a game-changer for us."

Sarah from Alli doubled her revenue every month since implementing changes from the program

"Our marketing was going above people's heads. Liane's brand clarity program pushed us to zero in on our niche audience and nail down our messaging. Since implementing the changes, we've doubled our revenue each month. We started working together through the DMZ incubator and have now brought her on as our fractional CMO. "

Jaime from Worksimply made pivotal product changes based on insights that surfaced from clarifying his brand

"We learned that our marketing wasn't landing because our product wasn't solving a big enough problem. In the process of workshopping the brand, we realized what tweaks needed to be made to our product in order to bring real value to our users. The program went beyond branding and addressed root issues in our product."

Power Hours 

A 1-hour video session dedicated to providing you tangible feedback around any of your branding and marketing uncertainties. This is a rapid and focused session that leaves you with actionable ways to improve asap.

  • Designed for: Founders and startups

  • Approach: Virtual over Zoom

  • Time commitment: 1 hour (can be extended) 

  • Cost: $200 per hour

You’re solving real world problems for people

Let’s make sure they really get it

Book a discovery call

A 30 min call dedicated to you telling me about your business. It will feel like therapy but I can't prescribe meds.

Strategize, Untangle, Edit and Polish

I roll up my sleeves and dive into the nitty gritty of your business so that your branding and marketing start doing the selling for you. 

Connect with customers and grow your business

Feel confident speaking about your business and attract customers who understand your value from the jump!

CMO Support

***Booked until July 2023


Wishing you could hand over the strategy and team coaching to someone who could just *own it*? I work with your team to steer the ship back on track and coach them into becoming the marketing team you've been waiting for.​

  • Designed for: Startups and incubators 

  • Approach: Virtual or in-person sessions over Zoom​

  • Time commitment: Minimum of 3 months

Hi! I'm Liane

I bring 10 years of branding and startup experience to your door

I'm a two-time founder with a very special spot in my heart for entrepreneurs. I've been in your shoes, and I know what it's like to reach out for support and be met with a high level consultant who gives you 2 cents. What can we get with 2 cents?? NADA.

I offer hands-on consulting for early startups who need guidance and accountability to complete one of the most imperative tasks - the branding and marketing for their business.


With 10 years of experience running my own marketing agency and over a year of consulting for tech startups at Ryerson's Digital Media Zone (DMZ), I've become exceptionally passionate about helping technology founders get out of the weeds and tell a clearer, simpler story.

Brands who clearly communicate the problem they solve for the end user will win in the marketplace. I have a process that is tailored to help early startups win.

  • My startup is not part of an incubator, can we still work together?
    Heck yes!
  • What technologies do you use to run remote sessions?
    Zoom for video conferencing and screen sharing Invision for note-taking, brainstorming and wireframing Google Drive for file sharing and storage ChatGPT to write you a parting poem at the end of our work together
  • What’s the time commitment for the Brand Clarity Workshop?
    Depending on your availability, we can complete the workshop in 2-4 weeks (meeting weekly for approx. 2 hours).
  • Do you work in-person or virtually?
    I've designed my workshops and sessions to operate efficiently over zoom, however, I'm more than happy to meet you at your offices if you prefer to work together in person.
  • Can you support the founders in our incubator?
    Absolutely! I'd be happy to walk through how we can set your founders up to succeed.
  • What makes your approach more 'hands-on'?
    Rather than give you vague sounding tips or advice, I guide you through a series of strategic exercises that will help you and your team get clearer on your brand. I'm engaged in these exercises as much as you are. Brainstorming and contemplating what the best direction is for your company. I dive into your competitors and find out how you can differentiate from them and work with you to write copy and pull creative that will make you the obvious choice. Any templates provided for email or social media best practices are followed up with guidance on implementation and ensuring the content will work hard for you. I understand what it's like to wish that an external hire cared about your business as much as you do. My promise is that you will feel my energy and commitment more than your average consultant.

Why does it feel so hard to get your branding to feel *just* right?

The reality is, founders typically have something called 'the curse of knowledge'. In the process of building your business, you've become incredibly knowledgeable - but your users and investors are learning something brand spankin' new for the first time.

I'll help you get just enough distance from your product so that we can develop language and visuals that make your audience think 'where have you been all my life?'


Get started by answering 6 questions that will bring immediate clarity to your startup.


Two-Time Founder

Co-founder of marketing/production agency est. in 2013 with successful exit in 2020

(aka: my first born child)

Incubator Consultant

Expert in Resident (EiR) at the Digital Media Zone, Metropolitan University

(Formerly known as Ryerson)

​Storybrand Certified

Certified as a storybrand marketer, a proven marketing framework to drive business 

(badge also seen on my mother's fridge)

Get clear on your customer's pain points 

Find the right words to engage them

Feel good knowing you're doing it all 'right' 

* According to my lawyer, I cannot claim that this workshop will guarantee that our mothers will properly explain what we do to our relatives over the phone. *

The Brand Clarity Program

This program is known for having lots of 'light bulb' moments. The series of foundational exercises will bring clarity to your brand and confidence to your team. I'll guide you through every step of the process and keep you accountable to ensure the critical work around your branding and marketing gets crossed off from your To-Do list.

  • Designed for: Startups and incubators 

  • Approach: Series of virtual workshops over Zoom​

  • Time commitment: 3-4 weeks 

Strategic Copywriting

Why does writing copy for our own businesses feel brain-bending? Finding the right words to explain a complicated idea is super, super hard. I use the Storybranding framework to produce clear and compelling copy. ​

  • Elevator pitches

  • Website copy

  • Email campaigns

  • Lead generators

  • Pitch decks 

Incubators who get it, get it

Pre-seed founders need more tangible support than what consultants typically provide. They need roll-up-your sleeves-it's-time-to-get-to-work style coaches who thrive from being in the trenches with them.

With constantly evolving MVPs and limited resources, I'm a huge believer that branding and marketing support is only useful to busy founders if it is clearnimble and easy to implement


When your startups succeed, you succeed.

Let’s get founders the support they really need.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non lectus cursus, imperdiet magna in, dictum nunc. Cras volutpat elit a sagittis sagittis."

- Sarah J.

Common questions I get from startup founders

“I have multiple audiences, who should the homepage speak to?”

"We solve more than 1 problem, how should we communicate all of them?
"We’re building with AI - does the audience care to know more about the tech?
"My product keeps changing, should I hold off on making marketing changes?"

Ask me all of your burning questions and leave the untangling to me!

Founders and companies I work with

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